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Brand Equality Tumblr Exemplifies Fan-Generated Conversations

The Brand Equality Tumblr beckoned companies to align with same-sex marriage until it was criticized as employing shame in its tactics.

By Flavia Barbat

[UPDATED]: Facebook’s News Feed Redesign Generates Potential For Brand Expansion

With the announcement of FBX-targeted ads coming to our News Feeds, we had to give our assessment a little update.

By Flavia Barbat

Gillette’s Brand is Now Spearheaded by Spokeswomen

Kate Upton, Hannah Simone and Genesis Rodriguez become spokeswomen for Gillette-powered manscaping, revealing their preferences regarding body grooming.

By Flavia Barbat

Twitter’s Vine Bears Fruitful Branding Opportunities

Word through the grape vine tells us that the :06 spot has come to shake up mobile and social marketing. 

By Flavia Barbat

Google’s Think Insights Brings Business to the Forefront

Now that Google has proven its ability to help users see, it also wants to assist them with thought.

By Flavia Barbat

Google’s Art, Copy & Code Initiative Leads by Example

Google may be loved for its inventiveness, but advertising makes its numbers.  With Art, Copy & Code, the Internet giant is now promoting a marriage between the two.

By Flavia Barbat

Adidas Samples and Remixes Worldwide Originals

Adidas binds global originality with various digital initiatives, events in Hong Kong and a kick-ass video. 

By Flavia Barbat

Land Rover Replaces ESC with LR4 Key

Land Rover beckons you to be more adventurous by exchanging your ESC key for the new LR4.  Are you ready to escape the everyday?

By Flavia Barbat

Chime for Change Empowers Women around the Globe

Salma, Frida and Beyonce launch Chime for Change, a Gucci-powered initiative dedicated to female empowerment around the globe…which begs the question, who run the world?

By Flavia Barbat

Oreo Separating Machine: Part Two

The second Oreo separating machine has hit the internet and, this time, it is made for two!  Is peace between cookie and cream lovers in our near future?

By Flavia Barbat

Porsche Crowdsources the Design of a 911 Carrera 4S

As Porsche surpasses 5 million Facebook fans, it is not your name or face that will be plastered on the car, but rather your talent and design. 

By Flavia Barbat